How to Digitize Business: 4 Strategies for Success
It is almost impossible to remember a time when businesses did not have computers connected to the Internet and multiple digital applications used on a daily basis. As the modern world became connected to technology, so did the business world, and thus came the digitization of business.
Business digitalization refers to the use of modern technology to improve the continuity of business growth. When a business goes through the process of digitalization, it can facilitate better information exchange. This is done by enhancing consistency, reinventing profitable methods that are more suitable for businesses, and improving quality.
Although this digital transformation has been prominent for a while, the last few years have seen a real boom for companies that have decided to digitize their business. One of the most common examples is how a lot of retailers are moving from their brick-and-mortar stores to online e-commerce stores.
If you are wondering whether this affects your business and what you should do in the age of business digitization, read on to find out.
Why digitize business?
There are many different reasons why companies choose business digitization, but let's take a look at some of the most common reasons:
Reducing costs: Companies can save a lot of time and money by using certain digital applications, especially those that use artificial intelligence and machine learning to accomplish some basic operations effortlessly.
Drive innovation and efficiency: Many companies have come out with their own software that has changed the game in their industry and provided their customers with innovative and effective solutions.
Outperforming competitors: Some companies are still hesitant about business digitization, and if you show customers that you are more willing to accept innovation than your competitors, you will have more business.
Anticipate Change: We can never know what the future holds, and in these uncertain times brought on by the COVID-19 pandemic, people are looking for some security in their lives. If you can get an idea of the changes that will happen, it will be much easier to face them when they happen.
The Doc Suite system plays a vital role in the digitization of business in institutions, as this system enables the organization and storage of documents electronically, which reduces reliance on papers and contributes to improving work efficiency, and provides immediate access to information, which increases the speed of decision-making and reduces the time taken. It takes time to search for paper documents, and it also contributes to facilitating cooperation and participation processes between work teams, which enhances interaction and coordination among members of the organization.
Business digitization strategies
There are a number of ways and strategies through which you can digitize the business in your organization, which are:
Research and planning
Before you can include multiple tools and programs in your daily operations, you need to think about what exactly you need from that technology. Remember that digitizing a business should help facilitate its growth, not obscure it with the wrong kind of digitization. Before making any big decisions, know that You can't back down. Think about how digitization and its processes can prevent your company from engaging in ineffective software and protocols. This type of blunder can lead to a negative response from customers and target audience, so make sure you act smart.
You may be in a hurry to complete your digital transformation as soon as possible because the market has become fast, competitive, and the number of your competitors moving towards digital transformation is increasing dramatically, but as we said before, business digitalization should embody your advantages, not your weaknesses, so don't There is no need to rush.
Here are all the steps you need to follow during the research and planning phase of business digitization:
Define your daily operations
Take a look at all of your daily operations, and think about how they interconnect and interact with each other.
After doing this, your team needs to create a set of protocols that will help you streamline the company's business digitization process. The two most important aspects to focus on are improving employee productivity and increasing customer experience.
Get evidence
You should never start a business without any evidence, and if you want to make sure that your business digitization process works as planned, you need to get the necessary evidence. Think about all your strengths and weaknesses, and the things your competitors are doing to attract customers, What you can expect in the future, and what your customers want to see.
Create goals
Consider all of your goals and the goals your organization is trying to achieve through business digitization, and then use a model or process to develop those business goals.
DocSuite helps you digitize your organization's business by providing powerful collaboration tools and shareable documents, and can be used to:
Simplifying communication: The system allows information to be exchanged between members quickly and efficiently, enhancing communication and collaboration in research and planning processes during business digitization.
Document Management: Documents can be easily created and shared, organizing data and providing a way to share it across teams.
Effective collaboration: Providing multiple document editing tools makes it easier for work teams to collaborate on developing plans and strategies after business digitization.
Progress tracking: Business digitization allows for the creation of task schedules and timelines, which helps track progress and determine the next steps in the business digitization strategy.
Data analysis: Built-in tools can be used to analyze data and information, which helps in making evidence-based decisions after business digitization.
Access information faster: DocSuite provides a way to organize documents effectively, making it easier to access important information at any time after business digitization.
Facilitate training and updating: It can be used to provide training documentation and guidance, helping to simplify training processes in the use of new technology.
Using DocSuite, research and planning processes for business digitization become more effective, which contributes to improving the performance and efficiency of the organization.
Focus on user experience from start to finish
Many things play an important role in shaping the image that consumers have of a company, and this includes the customer service attributes, the ease of use of the product, its reliability, its advertising, and its services, to name a few. When you are going through the stage of business digitization, it is very important to remember that you need... To maintain a positive company image and make your customers your first priority, for this reason, your main goal should be to provide a comprehensive user experience.
So how can you focus on end-to-end user experience through business digitization?
Choosing people for the business digitization process
Given the importance of business digitization, you need to build a productive team of employees who you know you can trust. Ideally, these should be quality members from the departments you want to digitize, who have a great work ethic and strong communication skills.
Hire additional staff if necessary
Depending on your goals, the number of people you already employ, and your business digitization goals, you may need to hire additional employees with specific skills you need. Some roles you might consider are user experience designers and data scientists, as they are very important in business digitization.
Make sure your customers are comfortable with your organization's business digitization
The thing to remember when it comes to end-to-end user experience is that if you are truly looking to achieve business digitalization in your organization, you need to be customer-centric. You need to think about the technology that your customers want to use and feel comfortable with.
Imagine a scenario where you spend a lot of your time and company resources completing the process of business digitization, only to discover that your customers don't want to use digital technology. Not only will you have wasted all that time and money, but you will also be disappointing your customers. Just to be clear, this is not very likely because people of all ages The ages are now at least somewhat comfortable with technology, and digital touchpoints are very present in the overall customer experience.
Think about what your customers want to see
Whether or not your customers are comfortable with business digitization is not your only issue, as you also need to decide whether or not they want to use your solution in the first place.
Make sure your touchpoints and digital tools are as valuable as possible so that customers will want to continue using them as much as possible. After all, if you don't consider the wants and needs of your target audience, and if they are willing to accept your digitalization, you will fail to deliver. Your goal is to focus on user experience.
DocSuite can help organizations enhance user experience by:
Providing an effective collaboration environment: DocSuite allows teams to directly and effectively collaborate on documents and projects, which contributes to improving interaction and information exchange between team members.
Smart content management: The system can provide smart methods for managing content, which contributes to facilitating access to important information and organizing it in a way that enhances work effectiveness.
Business Process Automation: Automation tools can be integrated into the Doc Suite system to simplify routine processes and improve the efficiency of daily activities, which contributes to improving the user experience.
Document version control: DocSuite allows for efficient management of document versions, ensuring good organization and avoiding confusion regarding different versions.
Improve internal and external communication: Through integrated communication interfaces, organizations can improve internal and external communication, enhancing the user experience and contributing to achieving business goals.
Providing data security and protection: The Doc Suite system contributes to providing strong security measures to protect data, which gives organizations confidence in using technology to improve the user experience without compromising the security of information.
In short, DocSuite offers a comprehensive business digitalization solution that can enhance collaboration, improve content management, and enable automation, contributing to an improved end-to-end user experience.
Integrating cloud technologies
Nowadays, the cloud has become everywhere. It is practically impossible to find a company that has gone through digitalization and does not use at least a few cloud technologies. According to the majority of IT decision makers globally, 95% of all workloads will be in the cloud. During the next five years.
Every company going through business digitization needs to upgrade its legacy IT infrastructure and integrate new technology that improves its business by automating and accelerating it. Many examples of these technologies include big data analytics, artificial intelligence, and machine learning.
There are also digital tools to close deals faster, productivity tools for employees working from home, and more, and all of these technologies require a lot of storage space and computing power, so companies are integrating them into the cloud.
The most commonly used cloud technologies in businesses are CRM (customer relationship management) and KMS (knowledge management systems). They are used in companies of all industries and sizes. Great examples of these tools are Hubspot and Workato. The purpose of these two tools is to provide a central location for quick management of information. , such as leads.
However, you may need to integrate more than these two cloud-based technologies, and the additional technologies you choose will depend on the services your company offers. The software you choose needs to complement the services your customers receive.
Let's say for example that your organization works in the financial field, if you are looking for software that suits your field of specialization, you can use a secure service through which you can deliver digital documents to your clients.
Why do you need cloud technologies?
Cloud computing comes with multiple benefits:
Cost-effectiveness: No matter what kind of requirements your business has, you can find a cloud solution tailored to suit your needs. Cloud-based solutions come with a scalable framework model, where you only have to pay for the services you use.
No need for IT infrastructure: Before cloud computing, companies needed to set up IT resources in-house, and maintaining them required a lot of time and money. With the cloud, everything is different and there is no need for a robust infrastructure.
Enhanced security: If you store personal data within a company, a security breach could be catastrophic. Cloud hosting is not only more secure, it also stores your data in a distributed system and has multiple backups, so, even if something happens to one security node, it will still Other nodes are intact.
Possibility of parallel collaboration: If you use a cloud solution, you can have parallel collaborations with people regardless of hierarchy, different teams can work together and access the same data, regardless of whether they are in the same office or working remotely.
DocSuite can help organizations integrate cloud technologies across business digitalization by:
Store and share files in the cloud: DocSuite enables work files to be linked to cloud storage technologies, allowing users to access content from anywhere and improving effective collaboration.
Cloud Application Integration: DocSuite helps integrate business applications with cloud services, such as calendar, email, and storage, which enhances the effectiveness of using cloud technologies.
Real-time collaborative work: The system can effectively integrate with cloud-based real-time collaboration tools, enhancing interaction and communication among team members.
Improve data security in the cloud: DocSuite provides advanced security mechanisms to protect data, and allows organizations to take advantage of the added security technologies provided by cloud services.
Access control and permissions: DocSuite makes it easy to manage access and define permissions for users in the context of using cloud technologies, achieving a balance between easy access and data protection.
Shifting to service consumption models: DocSuite can support organizations in adopting service consumption models to continuously improve the provision of services and software via the cloud.
In these ways, DocSuite provides a comprehensive business digitalization framework that enables organizations to fully leverage the benefits of cloud technologies and improve efficiency and collaboration.
Review customer and employee feedback
Most often, people do not accept change easily. Although business digitization comes with a lot of benefits, there is a possibility that some of your customers and employees will not accept it immediately. For this reason, it is important to check in on both groups during the process.
Customer opinions are important in every step of development as their feedback will help you figure out everything that needs to be changed and how the software can be improved. It can also allow you to find any bugs before they become a problem.
You can give your customers and employees reference documents through which they can provide you with answers to some common questions and solve common troubleshooting problems, and they can also use them to guide support, but if you work with a third-party service provider, they will provide support to users.
Why do you need customer feedback?
Customer experience and satisfaction should be your number one priority, and here are all the reasons why you should ask for customer reviews:
Customers do not tolerate bad experiences: In this digital world, communicating with businesses has become easier than ever. While this has many benefits, it is also a double-edged sword, as it is easier for a customer to have a bad experience and turn away. Your competitors.
They communicate across multiple channels: Nearly 49% of all web traffic comes from mobile phones, and anything you create should be mobile-friendly. It's important to communicate with customers to make sure your mobile version is satisfactory.
Customers Demand Personalization: Personalization is one of the fastest growing trends in customer experience, and customers today expect companies to provide at least minimal personalization, such as knowing their entire purchase history.
DocSuite can help you review customer and employee feedback across business digitization by:
Provide shared documentation: You can create shared documents with your team and customers, allowing everyone to add comments and feedback efficiently.
Efficient Collaboration: Business documents can be shared with colleagues and clients and collaborated on in real-time, facilitating reviews and gathering feedback after business digitization.
Track modifications and history: DocSuite allows you to track all modifications made to documents, and view the history of modifications, making it easy to review developments and understand context.
Provide questionnaire and survey forms: You can create questionnaire forms or polls to collect customer and employee feedback, and share it effectively.
Integration with data analysis tools: You can integrate DocSuite with data analysis tools to examine observations and better understand trends.
Access Control Management: The system provides access management capabilities to control who can access notes, improving data security and protection during business digitization.
Using DocSuite, it becomes easy to organize and review customer and employee feedback, which helps improve communication and effectively achieve necessary improvements.
How to get employee opinions
When you collect feedback from employees, choose one person who will be responsible for managing the change and educate all other employees about the changes that are occurring.
It's important to give your employees a voice and not just offer them a promotion, especially since this is a big change for them. Gather input and feedback as soon and as often as you can.
Even before you start the business digitization process, you need to talk to your employees, see their daily lives, and determine if this technology will improve their experience in the workplace. If the answer is no, try to find solutions that will help you find the perfect technology for everyone.
Of course, feedback should not stop in the early stages of implementation, but rather it should be continuous. When you track employee experience through regular feedback, you can detect any problems before they create a bigger problem and have a positive impact on company morale and productivity.
Many companies going through the business digitization phase are unable to create new ways of working simply because they did not engage their employees on time or did not collect enough feedback from them.
To avoid this mistake, you need to directly involve the people who will work with technology every day to get a better understanding of their jobs and gather ideas on how to improve them. Ultimately, they are the ones who will be affected by this change more than anyone else.
The Doc Suite system helps collect employee opinions through the ability to easily create questionnaires and opinion polls, and allows effective data analysis. You can design questionnaires about employee satisfaction, the work environment, and development prospects, which contributes to understanding the needs and expectations of the work team.
Business digitization is one of the best things you can do for your company in the 21st century, and this is not only because a lot of your competitors have already gone through the process of business digitization, but for another reason that you need to digitize because technology will make your business more efficient, boost company morale, and increase... of customer satisfaction, but only if you do it right.
Maybe all this seems complicated to you now, but don't worry because DocSuite can help you with business digitization. There are also many resources available that can help you in your journey towards business digitization. If you have any further questions, don't hesitate to reach out to us. We are always here to help.